This page is different from the others on this site. In many contexts an AI tell costs you attention. In a property listing, audience language can also raise Fair Housing questions, so review wording with your broker or MLS guidance.
The phrases, and what to write instead
| Avoid | Write instead |
|---|---|
| family-friendly / perfect for families | Describe the property. "Four bedrooms, fenced garden, 0.3 miles to the park." |
| great schools / good school district | Give the district name and let the reader look it up. |
| safe neighbourhood / low crime | Name the actual feature: gated entry, alarm, lighting. Ask your broker about any location claim. |
| quiet building, no children | Review with your broker. Audience language about children can raise a Fair Housing question. |
| bachelor pad | Describe the layout. |
| empty nesters / mature buyers | Describe the property, not the buyer. |
| walk-in condition / must be able to climb stairs | State the facts: "Third floor, no lift." Describe the property and ask your broker to review audience language. |
| exclusive / private community | Both read as coded. Name the actual amenity. |
| integrated neighbourhood | Describe the property. Claims about neighbours need a broker or MLS review. |
| stunning / breathtaking / must-see | Name the feature that is stunning. |
| cozy / charming | Give the square footage. |
| boasts four bedrooms | "Has four bedrooms." |
| nestled in the heart of | Give the street and the nearest junction. |
| a rare opportunity you won't want to miss | Cut. Say what is rare about it. |
| In today's competitive market… | Delete and start with the address. |
Complete example
Before
A charming home perfect for a young family, nestled in a safe and friendly neighborhood. It has 1,840 square feet, four bedrooms, a fenced garden, and a 0.3-mile walk to Oak Street Park.
After
A 1,840-square-foot home with four bedrooms, a fenced garden, and a 0.3-mile walk to Oak Street Park.
Charming can describe your impression of a home. Add property facts so readers can judge the description for themselves.
[Square footage] home with [rooms], [property features], and [verifiable location or distance]. Ask your broker to review audience language.
Use only details you can verify.
Check this draft in the anti-slop editor
The editor checks general writing patterns. This guide includes context advice that the general checker does not test. Your draft stays in the browser; you choose each change.
Open the editor →The rule underneath all of them
Every replacement above does the same thing: it swaps a claim for evidence. That is the whole method, and it is why no tool can finish the job for you. A model can delete results-driven. Only you know the number that belongs there.
Density matters more than any single word. One phrase may be ordinary. Several nearby tells can make a draft feel templated. The full 200+ tell list covers vocabulary, sentence patterns and machine artifacts that apply across many drafts.
Questions
Can an AI-written listing violate the Fair Housing Act?
It can raise a Fair Housing question. The Act addresses advertising that indicates a preference, limitation or discrimination based on protected characteristics. Ask your broker or a qualified lawyer to review the message and local guidance.
Is there an official list of banned words?
No, and this is the part most word lists get wrong. As MLS compliance guidance puts it, the Act does not regulate a vocabulary — it regulates a message. Context decides: "walking distance" is not prohibited, but it is commonly flagged because it can read as excluding buyers with mobility disabilities. Treat any list, including this one, as a prompt to check with your broker rather than a rule.
How do I write listing copy that is compliant and does not sound generic?
Focus on property facts, then ask your broker to review wording about an audience. This page is a writing prompt, not a compliance test.